Mastering Growth with Beate Chelette

In this episode of the Author Revolution Podcast, we dive into the world of growth and transformation with Beate Chelette, renowned as the "Growth Architect." As authors, we often overlook the constant motion and evolution we experience. Beate sheds light on how we can harness this perpetual growth to our advantage, turning it into a powerful tool for success.

Beate shares invaluable tips on "niche-sizing," a strategy that helps authors pinpoint their unique content and link it together, positioning themselves as the unrivaled authorities in their field. By embracing their uniqueness, authors can carve out a niche that sets them apart, ultimately becoming the go-to experts. Tune in to discover how you can leverage growth and niche-sizing to elevate your author journey.

🎧 https://authorrevolution.org/243

Transcript

Carissa Andrews: 0:02

Welcome to the author Revolution Podcast, where change is not just embraced, it's celebrated. I'm Karissa Andrews International Best Selling Author, indie, author, coach and your navigator through the ever evolving landscape of authorship. Are you ready to harness the power of your mind and the latest innovations and technology for your writing journey? If you're passionate about manifesting your dreams and pioneering new writing frontiers, then you're in the perfect place. Here we merge the mystical woo of writing with the exciting advancements of the modern world, we dive into the realms of mindset manifestation and the transformative magic that occurs when you believe in the impossible. We also venture into the world of futuristic technologies and strategies, preparing you for the next chapter in your author career. Every week, we explore new ways to revolutionize your writing and publishing experience, from AI to breakthrough thinking, This podcast is your gateway to a world where creativity meets innovation. Whether you're planning your first novel, or expanding your literary empire, whether you're a devotee of the pen, or a digital storyteller, this podcast is where your author revolution gains momentum. So join me in this journey to continue growth and transformation. It's time to redefine what it means to be an author in today's dynamic world. This is the author Revolution podcast, and your author revolution starts now. Hi, there, guys. Welcome back to another episode of the author Revolution Podcast. Today, I am really excited to bring on a guest that has inspired me in so many ways. I've been thinking an awful lot this year, about my growth, about author revolutions growth, about what my messages are about the umbrella that encompasses all that I am. Because as you know, like, if you've been here for a while, I love to talk about and learn about a lot of different things. And that includes in the authorship, it includes, you know, ads and publishing strategies, and, you know, normal strategies, but it also includes the woowoo side of things with manifestation and quantum physics and AI, like all the things and trying to figure out a message that really resonates with my students, with my listeners with my readers. I mean, all of the things I'm not just that the right, because I'm an urban fantasy author, and I'm also a rom com author, and I'm a nonfiction author. I've got so many different things in my head at any given point. That sometimes narrowing my focus enough to be on brand or on point doesn't always resonate with me, because I know that my brand is bigger than something, right. And so one of the reasons why I brought on today's guest is because she is known as the growth architect. Yeah, to show that is just amazing. She's a wonderful person, wonderful individual. And her insights hit home so hard. In fact, it's so funny when I was in our conversation, I was just enamored by what she was saying and all that she was doing. And so as I was going through the podcast again, getting it ready for you. It was like I was getting hit with even more inspiration. The second time around, I'm going oh my gosh, how did I had miss the underlying current of what she was saying here? Or, Oh, I just got some really cool insights on how I can utilize what she was saying, for my own author, evolution business, right? There's so much stuff in this podcast episode, that I hope you'll listen to it. And then really let it kind of marinate in the back of your mind. And then come back and listen to it again, because I kid you not there is a subconscious level of work happening in this episode. There's something really powerful that's going on. And I hope that you enjoy and really listen to and resonate with the messages that BRT is sharing today, because she is absolutely phenomenal. So without further ado, let's get into it. Because I know you're gonna want to listen to everything she has to say. Well, hi, Beata. It's so wonderful to have you on our show today, the author Revolution podcast is thrilled to bring you on because you have some amazing strategies and stories about you. But before we get started, would you mind telling my audience a little bit about who you are and what you do?

Unknown: 4:18

Yes, of course, I'd be more than happy to do that. Thank you, Carissa, for having me. I'm excited to be on your podcast and shout out to all the writers and authors out there. Keep doing it. People, people need something to take the night off and, and learn. So my name is Bea articial. I'm originally from Germany. I'm a first generation immigrants. I came here when I was in my early 20s. And I am now currently working as the growth architect. And what that means is architecting growth strategies in three different categories. So it's either people that need to build a business and have a business model that they need to flush out. So when I work with an author, sometimes they wrote a book first Send a niggle How do I build a business around this. And so then we then we figure out what the business is, you know, they would make money aside from the book, because we all know, in order to make money just with writing books, you need to sell a lot of them. And the second piece is that I work with people that then have the business, but now they need strategies to grow and fix the lead generation and get in front of more people. And finally, those that have done that, and they now need to scale and make themselves obsolete and the business so that they can finally get the freedom that they started this in the first place for. That's

Carissa Andrews: 5:36

awesome. That is so awesome. Well, Beata, you mentioned briefly that you're a first generation immigrant, and your story is a dirty one from being a broke single mom having$135,000 in debt to selling your business to Bill Gates for millions. And it's so incredibly inspiring, obviously, can you share any of the pivotal moments or strategies that helped you to turn that situation around? And maybe, like how others could apply those strategies to their own financial challenges?

Unknown: 6:04

Yes, so I think it's important to be really clear about some of these things that happen in our careers or our lives, we have an idea, everything always starts with an idea. And then you realize you need to become someone that has a different skill set. It has different abilities than what you have right now. Because what you have is not enough. That causes a lot of friction, because then you go me on, I thought it was just gonna write this book. And then everybody's gonna buy it. And then we're gonna pay me a lot of money. And then I was going to be picked up by a really big publisher. And it's going to become a global international bestseller. And then people are going to read the book, and then I'm going to get hired as a speaker. I'm going to travel first class all over the world. And I'm going to be the next Simon Sinek. Yep, yep.

Carissa Andrews: 6:56

I love Simon. That sounds lovely. Yeah, it does sound fun. I love that vision. There's a button who

Unknown: 7:05

already have it as you write the book. And then your mom tells you, it's a really great book, and your friends tell you, it's a really great book. And then you go, okay, so I, you know, you schedule your, your readings. And you, you know, you get your CRM and you you do all these things, and you realize it's not enough, you realize it's an actual business. So my story is very much like that, where I came from Germany, I was a photographer, trained photographer. And I realized that I was better at the business side of things. And I love working with creative people I love working with, with creative entrepreneurs, with visionary entrepreneurs, with people that really want to land their plane, and it's maybe not the regular kind of business like other people. It's not a CPA or a doctor. It's mostly people that have different ideas. And I encountered just a tremendous amount of difficulties. And I call myself an eight time Disaster Survivor. And I had overcome fires, floods, riots, a big earthquake, I had somebody vanish in a tsunami, one of my key vendors, oh, my goodness, Whoo, hoo, they've never found the remains. And September 11, wiped out half a million in my business and literally shattered it. I had a lawsuit against a former employee who started her business, which was my business without me with my key vendor, and then they had invoices I wrote, paid to them. So there was so much that happened, where at the end of it, you know, I'm$135,000 in debt, and I'm gone. It's just not frickin normal. Like, it's okay. You I mean, you hear about people that one thing happened to but you don't hear about people all of this happened to but it happened to me. And so I go to Germany, I want to drum up some business because I had this idea now with a stock photography syndication that I built on zero money. And my father has a stroke. My father didn't have a stroke. My father had pancreatic cancer. So my father passes away in six weeks. I'm now at the funeral at the grave and Germany at this picturesque town with a baroque church behind us and the church bells ringing and you overlook the whole valley and it's just absolutely gorgeous and peaceful and my phone rings and it's my office in Los Angeles. We've been served to notice I'm losing my house. Oh, my goodness. And at this moment, I fell on my knees, erase my face, and I yelled at God and I said, if you have a plan

Carissa Andrews: 9:50

now would be a good time. Yeah.

Unknown: 9:53

What I said now would be a really good time. And then I had no choice but to surrender because I had done everything I had tried. Everything had made every phone call, I've written a business plan. I even in my desperation, wrote a letter to the President of the United States. That's how desperate I was. And nothing was was working. I come back, and I'm looking for bankruptcy attorney. And I get a letter from the White House. And it says, it sends his best wishes. The President of the United States never saw my letter, of course, that was somebody in some mailroom somewhere, some intern. But they responded, and they send a copy of this letter to the Small Business Administration, the Deputy Chief Director, no less, the second in command. And he thought which nutcase would write a letter to the president, instead of calling me directly. User is pleased to come in. And so I met him, I had my business plan at my work samples. And then we talked and he says, you know, you could have just picked up the phone and called me directly said, never even occurred to me. And then they found me a bank that would underwrite my$135,000 in debt and restriction and 10 year fixed loan, that freed up my line of credit that got me to break even three months later, 18 months later, I'm the world leader in my category. And then a Bill Gates company comes and says, can you tell us how you do it? And I said, Absolutely not. You want it? You buy it? And they say, how much? How much do you want? I said, I want a couple million dollars. And they said, Okay, and so that's how I got to sell my business to Bill Gates for millions of dollars. Wow. Just

Carissa Andrews: 11:48

because you were like, no, no. I love that. Was it intimidating?

Unknown: 11:56

Well, my point that I made earlier is that we think that our life is this trajectory of step by step up to the top. Our lives are a ridiculous roller coasters, roller coaster of a lot of difficult decisions, we have to make a lot of what feels defeat, and failure. And then one day, you go, Oh, now I know why all of this came together. I've been in a lawsuit. I knew exactly. I had nerves like steel at that point. Nor because I was almost out and cold. This was nothing compared to almost losing everything. Yeah. And I knew how to stay the course and not give up. Because I've learned that I knew how to get back up. I knew how to negotiate. I knew how to how to really focus on what was ahead of me. And all these things that eventually came and played into this in the most beautiful, wonderful way. But I didn't know that when I was going through it. Yeah,

Carissa Andrews: 13:05

yeah. Because who would I mean, when you're in the middle of all those things happening at that moment? It's It is just such a bring you to your knees kind of situation?

Unknown: 13:15

Did you?

Carissa Andrews: 13:16

Did it ever occur to you that there was a surrender moment coming? Or were you just like, feeling like you were tossed him to a ship that was in the middle of a storm? How did that feel for you?

Unknown: 13:27

You know, that's a really good point to make and to look at. I think that when we are on these being forced on our knees, Marianne Williamson, a spiritual teacher says that there comes a point where you don't even get up from your knees or just stay on your news, because what's the point of even getting up and, and I thought that described that situation really, really well? Is you. You kind of just have to lean into it, because you've done everything, right. So I mean, the the best way maybe to compare this for anybody who's ever been in a relationship, and you knew, I've done everything, I've tried the therapy, I worked on myself. I've done the couples therapy. We've done things together. We've done date nights, I still don't like the guy. Yep, yep. It's not my guy. And you say, I am is a good man, or is a good woman. But I surrender to the belief that there must be somebody who suits me better because this is just too difficult. Yep. And I

Carissa Andrews: 14:32

let it go. They understand that yeah,

Unknown: 14:34

I definitely had that moment. Yes, most people do. And so in business is no different. If it's so difficult, and you keep pushing and pushing and enrolling that boulder uphill, and you can't get the momentum, you're missing something. Or you're simply being groomed. To learn on how where you where this boulder needs to be for it to roll, but you just don't want It is and I can guarantee you it isn't what it is the only reason I wrote a letter to the President of the United States Carissa is because my former mother in law was the complete nag about it. President of the United States, have you written your letter yet? Why are you wasting your time with anybody else is the number one guy in the country if anybody can help you as a president, who writes up freaking letter to the President of the United States? Come on?

Carissa Andrews: 15:24

Is that what you're thinking?

Unknown: 15:26

Yeah, okay. I'm gonna sing I've ever heard a waste of my time. And yet, here it is. That's funny, only did it? Because she was relent less? Didn't she know that? She did. Yes. Yeah. And the only reason I wrote it is to get her out of my hair.

Carissa Andrews: 15:51

That is the universe or God, nudging you, like, here's what you got to do. And you're just like, oh, so we're getting less? Why do I need to

Unknown: 15:57

do these things? And that is the other point that I want to make. To your question, or your comment earlier is that you don't know. You can't know. You do not know what the best path is. Because sourcing is up to the source. That's not you. visioning, doing the work and receiving is how this happens. You typically don't I mean, you do the work, you put it out there, but you don't know who's gonna call, you don't know if a publisher is going to pick it up. You don't know who reads it, you just don't, that's up to some other power. Stop trying to control that part of the path. It's just not happening. I

Carissa Andrews: 16:44

love that we teach that a lot in the courses that I offer as well, where the house is not your responsibility. Because you're you're meant to be surprised. You're meant to be delighted in this life. That's kind of our job. And so when you relinquish that control, and that sort and surrender to those, how it ever happens, you know, whatever it's meant to be with whatever the timings meant to be, then you have that like Journey moment you go along with it. And you understand that this, this gets to come in whatever way it's meant to happen. For me, like the right way it's meant to happen. And it's really cool, because then you get you get these like surprising. Like, I never would have thought in a million years, something would come from this letter type of moments.

Unknown: 17:21

You have no idea how many people have since written a letter to the President of the United States because they heard the story iPads. Presidents have gotten 1000s of letters, but

Carissa Andrews: 17:32

oh my gosh, no doubt. That is so funny. Well, obviously, you have a knack for uncovering hidden hidden opportunities. So for authors who often work solo and might fill often feel overwhelmed by the marketplace, what are some of the strategies that maybe they could identify and seize on like when it comes to underexplored niches or opportunities in the publishing industry? As far as you're aware?

Unknown: 17:56

I think you always need to look in what the you know, what's, what's trending in the market. And there's multiple ways to do that. So you can go to Google Trends. And you can look at what keywords are trending. We saw that about a year and a half back, that the key word certification was trending higher than the word Trump. And that led us to believe that people that were leaving corporate jobs or wanting to leave corporate jobs or just had been fired, we're looking for certifications. If you look at the market, you see that there were a ton of certifications. Now in like only what 10 hours your certified business coach, please people. But you know what, you know what I mean? Like in six weeks, in 10 weeks, you can be a high performance coach, following some internet marketers thing. People are banking in on these ideas, because they're closely watching it. So you, so can you. So if you know what the trends are, for example, Edelman Trust Barometer is a report that gets published every single year. So you learn what people are trusting and where they feel safe and what they don't feel safe at. Then you can take this information and spin it however you need to spin it. So if people do not trust the government, and do not trust organizations, then what does that mean? That means the message has to be be in charge of your own life. If people trust the CEO of a company more than they trust the government, then it means your business needs to look at banking in on what that isn't about these organizations that creates this trust factor that you then can can use in your in your outreach, or how you position your work in front of people. Or if there's a mental health crisis right now, which there is and you're writing these really beautiful positive fantasy stories, let's say then you want to use that and say, people, you know, I write these fantasy stories because As I want people's brain to take a break and not be bombarded with video games, where they're killing other people, but to give them a beautiful and inspiring a fantasy story with a positive message, so that people have whatever these three hours of reprieve on a on a weekend, where, where the world is in order, like I, you know, on a personal note, like I, I like watching the show FBI, and my husband cracks him up. And he says, What do you like about this? I said, because I find it strangely satisfying that the bad guys get caught. The world is in order. So once a week, watch my FBI shows. And then in my world, everything is good, because there was a bad guy that did something bad and the good guys were hunting him down until the bad guy was put away by law, I feel good that that gives my brain a much needed break from all this stress and decision making we have. So when you write your books, and when you go out in the market, don't just write the book, think about what it does for the person who's reading it. That's what you're selling. You're not selling the story you're selling, what the story will do for me, does it give me a moment of, of just relaxation? Does it give me you know, and there's certain genres is like sort of these these raunchy, like, Rom Com books, which I find personally having a bit of a challenge reading those. But people love it because they go Oh, my God, sexy, hot romance is alive. Yeah. Or maybe it spices up, you know, their own sex life? I mean, you don't know how to use the bat. Yeah, unabashed about it and say, you know, we have found that people who read spicy, spicy romance, have better relationships, because they are more inspired. And it's probably true. So step into that own that and don't you know, don't, don't feel bad about it, you double down on what people back off. And so my advice really is the hidden opportunity lies in what's the market doing. So if people are, are stressed out and overwhelmed, you know, to stay with his example, on the raunchy novel, they probably are too overwhelmed to connect, we also know that there's a whole movement of insults, involuntary celibacy, men that haven't, you know, been intimate with a woman. Because they don't know how I mean, if you played your entire life video games, and you killed a whole bunch of things, and then suddenly didn't know how to romance a woman. Right? So there's an opportunity for you to say, well, you know, the reason I write these is because of that, when I wrote my book, happy woman happy world. I wrote this book very specifically, as a, as a softcover book, The chapters were written short enough so that you could take it to the bathroom. Like I that's literally what I was thinking, okay, and I want it and I told women, leave it in the bathroom. Because then your husband when he's in the bathroom, because sometimes men appear woefully unprepared. You have the book, you happen to have the book right there. And the chapter is exactly long enough for one session. I love that so much. That's how much I thought about this. Okay. And so and then you get a review. And it says, Well, this book is not just for women, it's also for men. I know.

Carissa Andrews: 23:46

So it was under disguise.

Unknown: 23:50

Exactly. So be creative and have some fun with it.

Carissa Andrews: 23:53

I love that that is super cute. Well, you kind of have touched on this a little bit. But you believe that success resides in the intersection of strategy and spirituality. And I love that it's part of the reason that I was very much drawn to you. So how can authors incorporate this with their writing process, this belief of spirituality and strategy coming together?

Unknown: 24:13

Yes. So there, I think there is a tremendous moment of activation. And the term activation really only resonates with people that have been activated, they know that there's something greater than ourselves. If you think that you got onto this planet, and you and whatever, it's like one in like 6 billion chance did you even make it here? And that that's all a coincidence, by all means, go ahead and do that. I don't think so. I think that everybody who's here, you know, and I'm a very spiritual person. You know, I just did an Ayahuasca journey which kicked my butt. And it's preposterous to think that you got here and it's just all about Perfect coincidence. And then we just do stuff and then we die and nothing ever happens. I mean, the evidence is to the contrary. If nature is ruled by laws, physics, then it must apply to us too. And when you really dig into these laws of attraction, or, you know, the spiritual laws of success are the universal laws, the laws of reciprocity, the law of you know, the law of attraction is what most people are really familiar with the law of polarity. The law of polarity says the only reason you understand that there's black is because there's white, because otherwise there would make no sense. So that means that if you're broke, the opposite of that must exist, because it's a law. As above, so below, yep. So if you focused on your side of it, the broke but you know, because the law exists, that the wealthy must exist, your only job is to shift your mindset out of broke into wealthy. Right? And then people are like, Well, how's that gonna work? Well as black and white. One day the sun is up and the next moment it isn't. And then people say, Well, I believe in a little bit. I said, Well, if you believe in a little bit, imagine this scenario. be going for a walk, we come by an oak tree. This is an oak tree line, no other oak tree. So the oak tree says, You know what, all this stuff was spraying and so it's way too stressful for me. I'm just going to put out about 100 leaves. We'll see how it goes. If people stop and my my leaves the squirrels comes the Broadcom, you know, made want to nest. And I feel good about that. Then I'm going to do a slow rollout of the other leafs over the next couple of weeks. How's that?

Carissa Andrews: 27:00

Little bit odd, isn't it? Yeah.

Unknown: 27:03

I mean, it was like, That's the dumbest thing I've ever heard. It's all or nothing, right? Yeah. The action takes place. The or did you see the tree then in fall and go like, Man, I'm a loser. I'm such a loser. I'm losing all my trees. That's it. I'll never have another leaf on my in my life again. That's it. I like people think I'm dead. Yeah, it's December, not wandering, I'm ugly. I'm naked. There's no tree ever. It's just part of the process. But we constantly judge everything. That's where spirituality and success. And really, really, really interconnects is that you are not that special. You are ruled by the same rules that the rest of the world is ruled by, that exists in nature and must exist for you. If somebody does it, it must be possible. If it's possible, it must be possible for you. If it's possible for you, then the question isn't can i But how can I? And

Carissa Andrews: 28:08

the how has to be handed over. So then it's surrender? Right? Exactly. Yeah. Oh, so good. I love that. And it's like, something that so many people don't get, they think that if they keep butting their head up against it, or they keep efforting or if they keep just hammering away at it, it will eventually happen. And sometimes it might, but it's probably not going to be as fulfilling as you'd hoped. Because of that, it's

Unknown: 28:33

not. And I'm gonna be honest, I mean, I'm, I'm a control freak. I'm freaking German strategist, I mean, doesn't get any more controlling than that. But but you run out of steam, because you do so much. And you try so much. And then it's not working. And then, and then at one point, you say, This is ridiculous, I can't keep doing this anymore. And then God's bird universe, whatever you want to call it as finally, now I can do my job. I've been reading, I've been following and reading the book from Tasha silver, it's not your money, which I highly, highly recommend for any any writer, artist, any person out there, and assist and the premise of the book of it's not your money is to say, you're here for a limited amount of time. It's not really yours, like you're not taking this with you. Right? It's a it's what we're utilizing right now. But if you detach yourself from I'm getting paid to, I'm doing God's work, or I'm doing the work I came here to do, and I'm getting compensated for that on the terms that you know, have been have been evaluated. Now you take all this all this kind of stress out. And so I really liked this about autism and then she has a prayer in there and part of the prayer goes like take away what's not mine and allow to come in. What do needs to come in. And then stuff breaks. And you go, wait. Well, I've been I've been, I've been saying the prayer, I've been visualizing, visualizing this. And I asked for things to fall away. But they are, what do I do now?

Carissa Andrews: 30:20

Right? This is not fun. This is not the fun part of this process. It's,

Unknown: 30:26

it's, it's, it's, it's tough. It's tough. And I give this to everybody, this is really tough. But this is where the surrender part comes in. And I think we are in an era of full on surrender, that those of us who believe, truly, truly believe and envision that we are here to be fulfilled and happy that we're here to spread our message, and that there's a market for it. I mean, a lot of people on this planet, don't tell me you can find 50,000 People who want to read your book. Oh, absolutely.

Carissa Andrews: 30:58

And I love the concept of surrender to that. Like, for me, it's let go. So I have like a bracelet and everything's just to remind me, so my word of the year is let go, which is actually two words, but you know what I mean. And it's always about that surrender, like, no longer like to let go, it's okay to get rid of the things that no longer serve, like the old versions of yourself, the old ways you handle things, the people that you have in your life, whatever it is, you know, like, if it's not, if it's not serving any longer than it's time to let go. So that's I love that the concept is very, very resonant with me this year.

Unknown: 31:31

It is it is a great, it's a great concept, but then it happens. Yeah. Well, of all, I prayed for it, but it didn't actually think it was going to happen. Because you are in the letting go part. Because you forget that the second part of the prayer is let the good stuff come in. And then you're judging, you're judging the nagging mother in law.

Carissa Andrews: 31:55

about writing a letter and

Unknown: 31:56

you letter, like, that's not what I need right now. I need money. Why are you telling me to write a letter to the President? I don't have time for that I have I have I have important things to do I have things to fix. And that's where we get in trouble is that we? We don't trust the path. And you know, and right now, as I'm, as I'm back into this entire motion of you know, I'm there again. And I'm like, seriously? It does ever? No, it doesn't because you get to the next level. And then you get to the next level. And it just, you know, and everything is like, my daughter's gonna move away with my eight month grandbaby to Las Vegas. Because my son in law has now is going to PT school. Okay. I've been praying, let the things fall away. And new things come in. What that's not what I meant.

Carissa Andrews: 32:59

Right? Wait a second.

Unknown: 33:01

Wait a second. That painful. I don't want that. I want my grandbaby. 15 minutes away from here, so I can play it with her. But then, when you think about it, I'm a pretty strong person, it's probably really good for them. If they are moving away for whatever the three years that he's going to school, and focusing on that and building that family unit without external influence, which is what seems to be happening for them. So then it's not happening to me, then it's also happening for me, because that will make them better. But this feels terrible right now.

Carissa Andrews: 33:37

Right. Right.

Unknown: 33:39

It's my little my little granddaughter. And we play hard. You know, we have to sort we have to sort shapes, right? Flamingos and read books. Yeah.

Carissa Andrews: 33:50

Yeah. And get like really solid on that walking bit. Like, right? Yes. That is so true. It's such a great mindset to remember too, that when things fall away, and we're not like we weren't necessarily meaning them, but that they can still be working for you that you're still I mean, because who knows that house still is not necessarily presented itself, you might get inspired to go move somewhere near Las Vegas for a while yourself. Who knows? Like all sorts of things could come up and happen. Maybe they don't like

Unknown: 34:21

the Vegas a job. They've been to their you know, for years at a time. So, but to your point, that judgment, that permanent judgment is where we are at. So I wrote the book. I did my best seller campaign. Crickets. Oh, no. What do I do now? Oh, you thought that was all there is? That's just one step. Yeah. So what is the next step now? What's the business that you're going to build around this? What's the message you have? Whoever People you need to talk to where's the community you need to build? Where are people that need to hear what you just wrote? Are you are you reaching out? Are you expecting that they magically come to you? I once had a someone in one of my, my sessions and she said something to me that really stuck with me. And this is a very art artist, artists environment, or artist thought process. She said, I feel my work. My work is like a pearl in the oyster. And I blurted out, Karissa, good luck waiting for a diver. Hmm.

Carissa Andrews: 35:35

Yeah, yeah. And what did she say?

Unknown: 35:40

Nothing. Oh, because she, she felt that it was so precious and so amazing. And so, so cool. That she really did not need to. She wanted to be discovered. Okay. She did not want to make herself discoverable. Oh,

Carissa Andrews: 35:59

and there's a big difference. You're just a huge difference. Yeah.

Unknown: 36:04

Because Spirit wants you still need to take the action. You still need to do the work? For sure. Yeah. It can't come in unless you initiate the energy. Absolutely.

Carissa Andrews: 36:14

Yeah, it's taking that inspired action step is like when I teach manifestation for authors, it's, the first one is your decision, you have that idea, you decide you're gonna go for it. Second step is trusting that it's yours. So handing over the How to the universe, letting it come in, being inspired by whatever might come through, and then taking those inspired action steps to make sure you're in alignment and can have it to receive. So yeah, it's so important to be moved to take those action steps and to pull in whatever is meant to be coming in. And I agree.

Unknown: 36:47

On a present. Yes. And that's exactly the order. I'm glad you said, make the decision. Because in all spiritual teachings, I was just really listening to the Four Agreements. And that's the first is your word. Your decision is your word. It's not a wish it doesn't say the first steps of wish it says it's a decision. It's a word. Yep, I am doing this. Absolutely. And it's so the

Carissa Andrews: 37:13

decisive energy, when you actually make the decision, it's the difference between I really want to go to Las Vegas versus I am going to be in Las Vegas on X date. You know, it's it's such a different vibe, such a different energy when it comes to that, and it goes for everything that we're trying to create, and make in our businesses, our author careers, whatever, right? Yeah, yes. 100%. Yep. So can you elaborate on the concept of niche sizing, niche sizing, and how others can apply this effectively? I love that. Such a great, such a great term, how they can apply it effectively to their audience, you know, to stand out in this crowded market space? How did they go for this?

Unknown: 37:53

Yes, so niches sizing is a really interesting concept because people believe everybody always says you get rich in the niche. I think that you can, that your niche niche, whatever you want to call it, that over niches sizing is actually detrimental. Because the longer you are in business, the more experience you have. And then somebody comes to you and says Karissa, so what exactly do you do do do mindset for authors. So do you help them write the book? Or do you book like, which of these things really are you? And you say, Well, I, it's a system, right? It's like I help people. Oh, well, that's that's very broad. That's really super broad. And then because you're smart, you say, it's not one or the other. It's a system. That's the niche. So when you're looking at niches, sizing, how I call it, don't allow yourself to get pigeonholed into this one particular category. But think about if you were to put an umbrella over all the things that you're capable of, what would that new niche be for you? So I'm the growth architect. That means everything that's relating to business growth, is my my area of zoom of genius. Why? Because I can take it to 30,000 feet, I can look at your business, I can figure out exactly where the issue is, I have a five so success blueprint, I can identify literally takes me half an hour where the problems in the business are and what needs to be fixed. And then I have a program that specifically manages this one piece. That's my skill set. That's awesome. I'm not trying to sell you any one particular program. I'm not trying to help you to speak from stage because that magically will make everything okay only for you to find out. You need to have an offer from stage and then somebody else went off and then you need an online course and somebody else then you need leads and then somebody else says you need to do conversion. Then somebody says you need to build a funnel $100,000 later you still have nothing. That's not what I do. I go, I look at this and I said, What's your personality type? What do you want to achieve? What's the business model? And then here are the pieces. You need to build it much easier. Absolutely. That is so good. That's the niche. That's my niche. Yeah. If you really think about it, is that a niche? Well, it's a niche because I say it short. So that's when, when you build your thing, that's what you need to do. In the same token, you say, my niche is not this one thing. But my niche is the overall thing under which the things that I know how to do fit?

Carissa Andrews: 40:37

Sure, sure. That makes a lot of sense. Because like for my urban fantasy pen name, for instance, like my, my niche, I guess, that I've created is that, like, fate interweaves everything. So that's kind of where the Threads of Fate unravel is my tagline for that particular pen name. Because in all of the books, fate is how it plays a role. And so it doesn't matter if it's paranormal fantasy, or if it's science fiction, fantasy, or if it's urban fantasy, or whatever. That's the thing that weaves all of those stories together. You know what I mean? And so, yeah, like that. Go ahead. Yeah. So I can see how authors then use that, you know, create their version of a niche to be able, but in order to make it successful, they have to explain it right. They have to tell people, This is what my Nisha is like you say, growth architect. And you repeat that over and over to the point where people understand that's what she is. That's what she does. It's why you need to go to her. And so it's like, that makes total sense to me. Yeah, that's really cool.

Unknown: 41:33

Yeah, exactly. And then to your point, yeah, so So to keep this real. So if I were to work with you, and you just told me that, then I would, then I would take a look at all your all your stuff that you've done. And I said, Well, is this a message? That's clear? And is there a difference? You know, is it faith based authors? Or is it a faith based message delivered in all kinds of more modern updated ways, which I think is way sexier, by the way, right? To give to give people the opportunity to deliver powerful positive faith based messages under one umbrella that delivers the message, good, a lot of people have a problem with organized religion, and rightfully so if I may say, and a lot of people believe organized religion is amazing. So to say that I'm specialized in making sure that if you've been activated, called, you know, you give it a particular term, to deliver a specific message in some sort of format, that I help you to, in with my unique system that utilizes specifically the honing of this message. Because the world needs a lot of healers right? Now, if you look at what's going on. Absolutely. The message needs to be delivered in every genre, to every personality type in any format. Anyone will grab a book and read it, period. That's your specialty. And then you need a name. Right. Right. Right. That's a good theory.

Carissa Andrews: 43:09

I like that. So okay, this kind of ties back to some of the other things that we said, but what are like, Are there any, I guess I should say, repeatable type structures that you've identified with authors that they can adopt to consistently grow their authority and their skin scale, their impact, especially when resources are limited? Because many authors, you know, when they start out, or even when they've been working for a while, the funds aren't quite there yet. Like they haven't quite broken through their genre or made the impact with their authority. Are there any of those repeatable structures that you identified?

Unknown: 43:42

Yeah. So one is to do what we do is podcast guesting, and a podcast, hosting, whatever, whatever tickles your fancy. You need a strategy on how do you take authority in your market. And I have news for you. Nobody will give you the authority. But Karissa and I with the authority bestowed in us in this podcast interview, we here with grant you the authority to be the authority in your subject. I

Carissa Andrews: 44:08

love that. I love that so much. You have been anointed.

Unknown: 44:13

So with that out of the way, you have every right in the world to say you're the authority. The example everybody always uses is Muhammad Ali, you know, the boxer when he says I'm the greatest boxer of all times, he came up with this himself, and then you just repeated it over and over and over and over again and went into the opponent's face an inch from the nose, how's it feel to lose and get beaten up by the greatest boxer in the world? And then the press, of course, loved it. So you are the one nobody gave me the tag, the growth architect, I created that tag. It's just now other people call me the growth architect. So now I can say I'm, I'm known and called the growth architect, but really, I came up with that myself. So you want to come up with something clever that makes you the authority. Being an author is not an authority that's being an author being a coach is not an authority that's being a coach being consulted? is not an authority, that's a consultant, being the growth architect is an authority being the faith theory is an authority. So you need to figure out why do you want to be the authority in and then relentlessly hound that down into the way you show up what you say, you need to create a specific language that we use, you know, we designed the five success Blueprint we architect growth is the growth architect. There's five different categories of sessions modules, like you've got to really think it through. And a lot of times, that's where authors fall short. What do you do? I'm an author. That's the end of the conversation, right? Like that, you know, or even if you were to say, well, I help authors to write their books and make them best sellers, then I think, Well, I'm not writing a book, I don't want to do that turnaround walkway. Right? If you say to me, I'm the safe theory for for authors. I'm like, fifth very, was that now we have conversation, right? And then you wouldn't say, Well, I take authors that have that have a message that is based on a spiritual or faith based concept. And I help them to bring this to market that is so interesting, like, can you give me like an example. Now you're full on in the conversation, because you don't know who they know, that's how this works. And then you can talk about it in in a way and the more and more you talk about it, then more and more and more people will pick up on the message and say, oh, oh, you want to write a book that has a spectrum, I know exactly the person you need to talk to. That's their specialty. So that's how you become the authority. But you got to you have to be clear what it is you have to design the language and you have to stay on brand and on message.

Carissa Andrews: 46:52

I hate right. And that's so important. And I don't think many authors really think about, especially when they're first starting any of that concept like about having a brand or having a message even because they're just so enthused about getting the story out and not so much thinking about, this is a business and so it's it's usually after they've got three or four bucks, and they're like, I think there's something here but I'm not quite sure what to do with it. Again, no.

Unknown: 47:17

Oh my gosh, no, to think about it early on. What? What tickles you know, so. So, when I was a desire, Vaska journey, which is a very spiritual journey, I got the download for a book that's around a subject called lead. Don't beg what my batshit crazy mom taught me. Love that, because I have a lot of trauma, right? And everybody's some it like when I say it, people, like immediately go to go and want to buy it on Amazon. I haven't written it yet. And then I go like you, but how's it even fit into anything that I do as the growth architect, right? But then I was thinking about it. And I was like, Well, I talk about strategy. But strategy, to me really is a lot of spirituality. But I never talked about that it is spirituality. So I now added this to my brand and say at the end of success isn't the intersection of strategy and spirituality, because it became very clear to me. So now it fits a little bit better. So now, if I, if I look at how does this fit? The only way a book like this will fit into what I do, is it if I say traumatized children become traumatized authors or traumatized leaders. So if we understand on how to solve trauma, and assume leadership, which is another word for authority, then we not just healing ourselves, we healing our children and other generations, and we stopped the trauma circle. He it suddenly, the book has purpose. Yeah. Because that fits into growth architecture. Because it comes a point in when you grow as a person and in your business, where you have to make a decision. Who are you going to be? Right? Because you're going to get older? How are you going to pay it forward? How are you going to mentor? How do you share the information that you have? Which is which is where I am add, I mean, I'm a grandmother after all. How do I take what I know and make it a meaningful contribution for the greater good of all, and then we're back into the spiritual concept of reciprocity, gratitude giving freely with no expectation of return it

Carissa Andrews: 49:50

which leads right back to growth. Which leads because that yeah, that is so cool. I love that. That is such a neat way to look at it all. Do That is really cool. And while it's yeah, it's all about looking at that broader perspective and seeing like, like you said, how do you want to show up? Who is the version you're going to become? Or what is it that you want to, you know, present to the world so that they understand who you really are at your core, because we've got so many layers to us. And so we have to give them something they're gonna make up their minds anyway. So why not give them the thing that is going to resonate the most, and then you can tie it all together? I think creatives definitely have an easier, like ability to do that to like, authors, we can see kind of those threads for sure. Yeah. Yeah.

Unknown: 50:36

And you know what, that that is so important that you just said that, because creatives at this point gonna go I don't have no idea what she's talking about. I cannot do that. But you're absolutely correct. If anybody can, the creative can, because that is the visioning. That's the storyteller. Just put on the music, close your eyes and dream away. That's what we do as creatives. Right? Are we have this ability to envision this? Because we are used to creating ideas, just channel that outside of maybe the story of the book into the larger story. Yeah. So think of the television show. Right? So one episode is one episode in a season is a part of a serious? Yep. So if you get away from your one episode, to the season to the series, now you know where this idea needs to go?

Carissa Andrews: 51:37

Absolutely. It gives you that broader perspective of it, and allows you to look at things just slightly differently without having to get stuck or having to feel like this is all it's going to be in. And then you can, you know, create something new versus being in a in that self fulfilling prophecy of nothing's working. Nothing's working. I'm still in this bubble. I'm still going around the same chasing my tail doing the same things. Yeah. Okay, so I want to talk about your book, happy woman happy world set, because you introduce a concept called ego rhythm, which helps define priorities at different stages of life, which I really love. How can authors apply this to like their own writing careers, their personal lives, and the obvious ups and downs that are going to be coming around in this long game of a career? Really?

Unknown: 52:22

Yes. So this concept came to me. So my daughter was three years old. And she was coughing and coughing and coughing, and I heard this voice in my head, take her over to your bed. She cannot sleep alone tonight. And I took her over. And as I'm brushing my teeth, I'm hearing a sound I'll never forget for the rest of my life. And it went like this. And then she stopped breathing. And I ran out of the bathroom, picked her up through over the shoulder, try to wake her up and went to the emergency room. Turns out that secondhand smoke had caused an almost fatal asthma attack. And then she had asthma. And it became like, my, my, me became, I was obsessed with it. And then one day, she was seven. And she grew out of it. I'm like, what, this this, this, this, this was everything. You know, I was afraid for her life. And I ran from doctor to doctor, it caused so much drama and, and stress. And now it's just over. And then I realized that, that's just like, like you do one thing. And then suddenly that part is over, and then something else comes. And then that's over. And another thing comes like a wave. And so I came up with this concept of equal rhythm and said, What if there's a determined rhythm. So you meet someone, you're in your love eager rhythm. And you're all over, that's not going to last forever. I mean, you know, the love will last forever. But this like fluffy feeling won't last forever. It's a different kind of that takes place. Then you have a child, and then your mommy go rhythm kicks in. And that really is the most important thing for the first three years. And then your child is becoming more independent that day, they turn three. And then you get your freedom back every day until your kids can stand being around you and they yell at you. And they told you that they make you write, write and wait for them to leave. So if you look at this from the perspective and you know, so there's nine eager rhythms, which I've outlined in the book that you know, is available on Amazon as an audio book as printed and as a Kindle book. And I outlined this, that we have this tendency to think that the rhythm we are in is the rhythm we are going to be in forever, you know You're going to be alone forever, you may not be together forever, your kids will not stay with you forever, your kids won't stay small forever, you won't drive that car forever, your lease will end, you will move, you need a bigger place a smaller place. So if you lean into the rhythmic component of life in this is how an author can use it is to say what rhythm Am I in? And then be in that make that the main priority and all the other rhythms are secondary to the primary one, which makes life so much easier? Hmm,

Carissa Andrews: 55:36

yeah. I think it makes so much sense to when I when I was looking into that, I was like, wow, that that makes so much sense. Because as authors, like I was saying earlier, like, you get stuck in this concept of thinking, it's never gonna work for me, or it's never gonna grow, nothing is happening. I'm doing all the things. Why isn't this doing something? Not everybody, but a lot of authors do. I've seen it over and over. And it's like, that's not always going to be how it is you're going to eventually learn something that's going to spark an idea, you're going to end up writing a series that's going to be a breakout, you'll end up choosing to do something different, who knows, you're always being redirected to where you need to go and what you need to learn. And all of those tools are being like brought to your tool, bap tool belt. So I love the concept of like describing it so that people almost have a, like a preconceived notion or, or a, you know, they're able to conceptualize it so that they don't get themselves stuck. That's so cool. Yeah,

Unknown: 56:32

well, that's the whole point is that we get so stuck in this, that we think that this is the beginning of the end of the rest of our lives. Right. And we forget that Oh, come on. How many times have you said that? That's it? I'll never be in another relationship. Fine. I'm going to be alone for the rest of my life. Because you had such a horrible, horrible heartbreak. Right? I met someone

Carissa Andrews: 57:00

because I wasn't even looking. And I didn't even want it

Unknown: 57:04

wasn't even look. Exactly. Yeah.

Carissa Andrews: 57:08

I definitely understand that one. Yeah. And that's usually how life is too. It's like, when you're efforting. When you're trying so hard. You get in those cycles, and you can't quite escape it. And then the second, you're like, fine, I don't even I don't even want to have a baby anymore. Let's adopt and then all of a sudden, you're pregnant. That's like, all the time. Yeah,

Unknown: 57:26

you're absolutely correct. It's, it's the decision. And then it's the saying what you want, it's the surrender to the outcome, and let God or let spirit, whatever you want to call it, and then and then be okay with whatever whatever happens, and then it does what it needs to do. And oftentimes, it's better than what you thought you would, or it falls apart first to let the thing that needs to come in actually come in. Right,

Carissa Andrews: 57:52

right. And that's okay, too. It's like sometimes you get the thing that you think you want, and sometimes it has to fall apart so that you get the thing you really needed. Yeah, yeah. I love that. Okay, so you teach the importance of setting a main focus, and restructuring life for a better work life balance, which I think many authors honestly, they could use more of. I know, I certainly couldn't the early stages of my career, could you share some of the strategies or tips that authors can use to be able to get into that, like work life balance flow?

Unknown: 58:24

Yeah, it's really about setting priorities and holding yourself accountable to it. This goes back to, you know, giving your word making the decision. If you are at a point where you're where your family is, in the way of you working more than you're probably out of balance. And if you are completely exhausted all the time. You if you give more than what you get back, then you're probably in trouble. I'm not saying that this cannot happen all the time, I heard a really great line, somebody says, Well, every six months evaluate, and then kind of take steak, and then see what the balance is. So if the if it balances out in six months, you Okay, so if you have, you know, a lot of time you're working and then some relaxation time you're okay. But always make sure that you that you double check on whether or not you're, you're in balance. Yeah,

Carissa Andrews: 59:14

that makes so much sense because we get into these crazy making lifestyles that you talk about, too. And it's like, we can't quite envision how to get out of it. Because we there's so many weird things in the indie publishing industry where it's like, you learn something you think this is the only way to make it happen. And you just keep going. And so it just gets a little bit crazy. Well, yeah, Tay, thank you so much for being here. I would love for my audience to be able to find out more about you where should they go to be able to learn where what you do and and obviously grab your book? Yes,

Unknown: 59:46

yes. Yes. Yes. So so get the book happy one happy world again on Amazon available. While we're at it, please make sure wherever you pick up this podcast that you go there now and give Karissa, a five star review and a shout out. Comments are absolutely critical right now because of algorithms done by AI. So any kind of activity will tell us the search engines and Apple, that this is a podcast worth listening to. So give her some love back. And S for me, please go to what's your talent worth.com, I've created a profit formula, I created a quiz, where you can figure out and it's really ridiculously accurate, what your skill set is worth worth your talent is worth in this market. So just go to what's your talent worth, and then fill that out. And it actually is a calculation. So only put in numbers, and then we'll give you a number back. If you have heard anything, and you go, I must speak to be out it, just go to uncover session.com fill that out, schedule some time with me. And then let's talk about what I can do. I'd be happy to brainstorm on your idea, your business and whatever we come up with is yours. And if there's anything I can do to help you, then I will tell you, and then you decide whether or not that's something you want to do. So super simple. And I'm everywhere under the growth architect and YouTube Instagram, tick tock, just go find me.

Carissa Andrews: 1:01:09

I love it and love it. Well, thank you so much for being here, you have been an absolute joy to have on the show. Thank you so much.

Unknown: 1:01:16

It's been a pleasure. You've been amazing. Thank you so much charisma and keep up the amazing work that you do.

Carissa Andrews: 1:01:21

Well, there you have it guys. See, wasn't it amazing? I just I still am to this point. I'm just amazed at how much golden nuggets, how much insight how many like little tidbits of information that just really resonated with me. And I'm so happy to have gotten the opportunity to speak with her because like I said in that intro, I am working so hard at figuring out and not even figuring out because figuring out is probably not the right phrase about trying to allow the right messages to come through about trying to align myself more with who I'm trying to become and less about worrying about who I'm trying to call in, if that makes sense, right? Because as I've been working through author evolution, it's been over five years now, I've been working on this thing for a long time. I've come to the realization that the right people find me right, the right people are gonna get called to something I say whether it's a podcast episode, or a course that I'm doing or a masterclass that I'm putting out, there's always something that kind of triggers their interest and then pulls them in. And I do a lot of different things not because I'm trying to, you know, shotgun, myself across everything, but literally because I have such a diverse interest in so many different things. And I know that many of us are out there like that too, right? I mean, if we're fantasy authors, for instance, we'd like a lot of different, you know, energy, healings, you know, alternative religions, rituals, like all the things, and that always then ties back to real life stuff, like how do you incorporate some of this into your own life? How do you elevate what is astrology? What is human design, like, all of these things kind of start mixing together because we're complex people. And so listening to BRT and getting a good understanding of like her process of growth, architecture, and how to implement it, it has just really helped and resonated with me so very much. And I hope that you will take a look at her work, I will have like all of her links, all the things that she recommended for you to go check out in the show notes. So head over to author revolution.org, forward slash 243. And you can get and find all of the information there. It'll include the podcast transcript. And then like I said, all of the links to the different places that she was kind of gearing us up towards. There's so many different ways that you had taken help. And I know for me, personally, I plan on reaching out to her and seeing what she could do with author revolution. I want to see what she sees when it comes to this particular business and see if there's anything that we can do together to level it up. And I get so excited about it, guys, I get so excited that I feel like I'm on the cusp of something much bigger, I feel like I'm, I'm like right there. I just don't know what it's gonna look like yet. Like there's, there's little pieces that are just kind of out of reach or out of sight, but they're starting to get called to me, they're starting to lock into place. And in talking to people like Dr. Tay, it just, it makes me realize that I'm so close. And I know this podcast episode had to have inspired you because I know it inspired me. So at any rate, I hope you enjoyed. I hope you got as much information out of this as possible. Make sure you head over to author revolution.org forward slash 243 to be able to get all the goods. And in the meantime, I hope that you have a wonderful rest of your week. I hope this inspired you to kick some ass to create something new to level up your author business and new ways to look at your author business in new ways and maybe give yourself like a really cool name right Give yourself a kick ass like you know fate, farriers Something along those lines, right? Give yourself a powerful purpose and then start spreading the word everywhere, right? Because you got to go forth and start your author revolution.