The Author Revolution® Podcast
We've reached the indie author revolution, my friend, and it's time to talk honestly about how you can manifest your millionaire author destiny. I believe all creatives are called here for a purpose bigger than they realize and making money is an extension of that. You are worthy of making the money you've always dreamed of. I'm going to show you the way.
The Author Revolution Podcast is here to help guide you. I'll give you actionable advice, tips, and tricks to make stepping into your millionaire author career feel easy. I can't wait for you to reach your full author potential. You are inevitable.
Go forth and start your author revolution!
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The Author Revolution® Podcast
Mastering Digital Coherence: Aligning Energy and SEO for Author Success with Lisa Brown
Have you ever wondered how you can align your digital presence with your personal energy to boost your author brand?
In today's Author Revolution Podcast, I sit down with Lisa Brown, a long-time SEO expert and author, to discuss her cutting-edge concept of "digital coherence." Lisa shares how combining SEO practices with energetic alignment can help authors create a cohesive, optimized online presence across websites, social media, and more. With her new book, Digital Coherence: SEO and Content Strategy for Business Growth in the Era of AI, Lisa is pioneering a way to connect all aspects of an author’s digital footprint—perfect for the evolving AI-driven landscape.
This episode dives into practical ways authors can improve their SEO, enhance visibility, and build trust with potential readers. Lisa explains how to ensure your online presence is aligned and why it matters more than ever with AI reshaping how people find content. Whether you're tech-savvy or new to digital strategy, this episode is packed with actionable tips on maintaining digital coherence to boost your author brand.
This is an episode you won't want to miss!
Tune in now!
The Author Revolution Podcast is evolving! Starting January 1st, join me on the Manifest Differently Podcast—a space for neurodivergent thinkers to embrace manifestation in ways that align with how we’re wired. If you’re ready to manifest on your terms, visit ManifestDifferently.com or tune in to Episode 1 at manifestdifferently.com/1.
Exciting news, authors! My upcoming book, Write Your Reality, is kicking off soon on Kickstarter! This isn’t just a book—it’s a high-vibe journey into Quantum Manifestation and mindset mastery crafted for authors ready to transform their careers. Join the waitlist at authorrevolution.org/kickstarter and be the first to know when it launches. Get ready to manifest your dream author life!
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Go forth and start your author revolution!
Welcome to the Author Revolution podcast, where change is not just embraced, it's celebrated. I'm Carissa Andrews, international bestselling author, indie author coach and your navigator through the ever-evolving landscape of authorship. Are you ready to harness the power of your mind and the latest innovations in technology for your writing journey? If you're passionate about manifesting your dreams and pioneering new writing frontiers, then you're in the perfect place. Here we merge the mystical woo of writing with the exciting advancements of the modern world. We dive into the realms of mindset, manifestation and the transformative magic that occurs when you believe in the impossible. We also venture into the world of futuristic technologies and strategies, preparing you for the next chapter in your author career. Every week, we explore new ways to revolutionize your writing and publishing experience, From AI to breakthrough thinking. This podcast is your gateway to a world where creativity meets innovation. Whether you're penning your first novel or expanding your literary empire, whether you're a devotee of the pen or a digital storyteller, this podcast is where your author revolution gains momentum. So join me in this journey to continue growth and transformation. It's time to redefine what it means to be an author in today's dynamic world. This is the Author Revolution Podcast, and your author revolution starts now. Hey there guys. Welcome to another episode of the Author Revolution Podcast. I am really thrilled to bring this podcast interview to you today.
Speaker 1:I had the wonderful experience of being able to interview a good friend of mine. Her name is Lisa Brown. She and I have been oh gosh, what are we called Technically accountability partners? I guess we joined DCA with Amy Porterfield way back in 2019, and we have been in contact with each other ever since. In fact, we do a weekly call. We stay motivated and get each other motivated. We're constantly helping each other, try to grow and evolve and it's just been so much fun to see how Lisa has changed, as well as myself, over the years.
Speaker 1:Now, one of the coolest things that she's come up with this year she's very much like, I am right. She's very future oriented. She loves digging into new technologies, finding ways for herself and her clients to be able to do things in faster and more, I guess, high vibe ways, and one of the coolest things she's done recently is she's always been someone who has done like SEO for her clients. She's built websites for a long time. Seo has kind of been a passion of hers.
Speaker 1:And now what she's learned over the years by blending some of her love of manifestation and mindset and energetic alignment, she's actually bringing coherence, like I talk about with heart coherence, right? She's bringing coherence into the digital sphere, so she's coined the term digital coherence and she's talking in this particular episode about how authors can bring digital coherence to their entire author brand. So we're talking your website, your social media, how you're showing up the words, you're using all the things so that new tools like the AI crawlers can help you be more visible in a way that makes sense to this new and evolving way that search engines are optimizing. So you're not going to want to miss this particular episode.
Speaker 1:Lisa has a wealth of knowledge when it comes to SEO. She's been in this business for a long time and I know that I am constantly going to her with questions, trying to figure out how SEO can work better in my business. So, without further ado, let's get into this interview and have you listen to all things digital coherence. Well, hi, Elisa, it's so great to have you on the podcast. I mentioned in the introduction how you and I met, but for my audience, who maybe wants to learn a little bit more about you, do you want to tell them who you are and what your expertise is, what you do, all the things.
Speaker 2:All the things, all the things, yeah. So I've been online since like the 90s and building, like building an optimizing website professionally since like 1996.
Speaker 1:So that's pre-Google, that was like the first time I got a computer with a modem and learned what that was. That's amazing. Yeah Well, we got our first computer with a modem and learned what that was that's.
Speaker 2:that's amazing, yeah, well, we yeah, we got our first computer with a modem, like before that. So I'd been online for a few years before I picked it up and started you know, professionally doing that and I kind of fell in love with it. You know, it was like the internet and the web was just like amazing because everything was accessible. You could find almost anything out there, right. And it's even more so that way today, right?
Speaker 1:Oh yeah, for sure.
Speaker 2:Yeah, I mean, everything's like interconnected, you know, and you can just kind of follow along and it's even better now. But I fell in love with it. So that's kind of where I came from and you know, I've kind of watched it grow up and kind of have grown up my business, you know, at the same time with it.
Speaker 1:That's awesome. Well, I know that, like you and I have talked so much over the years. You know about SEO and about how to be more visible online. Like, how did you get into that? Like, what was the the impetus there? Like, how did you get into that?
Speaker 2:Like what was the impetus there Back in those early days we had like AltaVista was one of the big search engines.
Speaker 2:There was Dogpile and a bunch of other ones, but AltaVista, and in those early days you could literally optimize something and then go and search for it and watch how you progressed, where you could move yourself up to number one just by, you know, changing a few words or adding you know a couple of keywords onto the page. Yeah, and that was amazing, you know, because you could like literally see it happen as you were doing it. And I mean, updating a webpage was already like that, right, yep, yep, look, I made a change, upload it. Oh, look, it's, it's there. You know, right, and this way you could just go in and do it for search engines. And that was that was fun, that was a lot of fun. So that's kind of how I ended up. It's like one thing led to another. So, yeah, yeah, because over the years you've just evolved with that.
Speaker 1:Whenever we've talked in the past, you're such a like a proponent for futuristic stuff. I mean, you were talking about how to incorporate AI into things before chat GPT even became a thing. It's been amazing to see how your mind works when it comes to how do we do things better and faster. It's been so neat and so it made absolute sense to me when you started working on your new book, which is called Digital Coherence, SEO and Content Strategy for Business Growth in the Era of AI Great title, by the way. I love it. Do you want to talk a little bit about how that came about and what was the inspiration behind writing that?
Speaker 2:Yeah. So digital coherence is kind of my take on how we apply search engine optimization today. Yeah, because you know, everything is kind of changing. Artificial intelligence is changing how we do stuff online. It's showing up in places, it's everywhere. I mean you can't turn around online and not see it. You know, yep, I mean you can't turn around online and not see it. You know, yep. And to me, you know, it's changing really fast.
Speaker 2:But some of the basic things that are the foundation of like SEO are more important today because of that. I think the reason is is it goes beyond like SEO, because SEO is like, classically, it's about your website. Right, it's always been just about your website. But that's not all we have today. We have social media. We have, you know, facebook and LinkedIn and Instagram and on and on and on, all these different places where we show up and do things. For me it's about okay.
Speaker 2:So digital coherence is kind of like about applying SEO type practices across like your entire digital ecosystem, so everywhere that you show up, kind of holistic and pulling it all together and looking at all the parts that make up what you're doing out there. For me it's something I've kind of always done with my clients and I realized that it was like, well, this I should call this, this needs a name, this thing that I do. Anyway, you know, it's like it's not just SEO. I can't not look at all the other parts and go, oh well, this isn't necessarily about optimizing your website, but you should look at this too, or you know that kind of thing. And yeah, so it was just sort of natural to talk about it and pull all of that together. It's because it's all interconnected and it's all interrelated, right.
Speaker 1:Right and yeah. And if you, if you search up like your name, for instance, you're not going to just see your website. You're going to see all the social media things like for authors. You're going to see that you're showing up on Amazon. You'll see that you're showing up on Goodreads, all the things it's like. All of it starts to compile right underneath it.
Speaker 2:That makes total sense to me. So how does you said it's even more important now because of AI. Why is that, do you think? Well, the way that the search engines work and the way that AI works. They're a collection of algorithms, they're basically machines, and you have a little bit of control over how they perceive you by the way you do things online. So, making sure that everything's interconnected and linking to where it needs to link, you don't have broken links, you're not sending people off into the ether where they, you know, are like oh, I thought this was going to be you know a website, or I thought this was going to be the book. Where the heck am I?
Speaker 2:You know, there's a lot of things you can do to keep up with the way you're putting things together online, the way you're putting things out there. That makes it easier for these search engines or these AI agents to understand what you're about, and it's it's sort of like don't leave it up to them, because you know they, they do their own thing right, but AI is not perfect and it can make mistakes. I mean, you've seen some of the you know freaky stuff that it comes up with and it's like oh yeah we're gonna put glue on a pizza, right.
Speaker 1:Yum can't wait.
Speaker 2:Well, that was how you're supposed to like. Hold the cheese on it right.
Speaker 1:Way back in the beginning. Yeah, what was that like?
Speaker 2:hold the cheese on it right Way back in the beginning. Yeah, what was that? Yeah, well, so it clearly didn't get the whole pizza thing right. Yeah, yeah, so this is, it's just a way for you to make it easier for them to understand. Okay, and SEO is about a lot about that. So this is just taking and applying it across all of the places, all the things.
Speaker 2:And it's something that you can kind of control, because you're the one that's publishing this stuff, right? You're the one that's linking these things, you're the one who's putting it on your profile, you're the one who's doing all of those. But so many times people do these things and then they get busy and they go off somewhere else and then they forget that they had this campaign one time.
Speaker 1:And now their link goes nowhere and it's like wait a minute, I thought this was you know. So does digital coherence help you then like find those links or be able to like keep track of that sort of thing? Like how does that interplay then with with that sort of situation?
Speaker 2:yeah, I am. If, if you're going to achieve it, it's something that you want to have on your radar. You want to be doing like an audit of your links and everything that you're working on to make sure that you don't have any gaps or holes where people are falling out. And it goes beyond that too, because you know, think about how your profiles look. Does your social media profiles look like you? Do they look like your website? Are they all aligned with the right headshot, the right logo, the right colors, all of those things? Because, when you think about it, that is a way to build trust and that is a way to connect with your audience as well. So all of those things together, I mean that's you online. It's not like you know. We're sitting here having a conversation. You're not actually there, but this is like your avatar, basically right.
Speaker 1:Yeah.
Speaker 2:Yeah, yeah, that makes sense. So I mean you just don't want to have anything that's like disconnected. That makes sense.
Speaker 1:So you go through each of your sites to audit them before you start the I'm assuming with digital coherence. It also means so, not just like making sure you're coherent with your branding across, but like the messaging that you're using, the keywords you're using, the way you're showing up online. Is that kind of what you envision as digital coherence? Yeah, it's everything that you're showing up online. Is that kind of that what you're what you envision as digital coherence.
Speaker 2:Yeah, it's everything that you're doing online.
Speaker 2:It's it's not just the technical stuff, although that goes a long way to, um, help the search engines and stuff, understand you and I'm saying search engines, but that's open ai too.
Speaker 2:You know they have search gpt, so they're out there crawling and doing things too, just just like Google and Bing are. But, yeah, so it's about inspiring that trust and that kind of thing. They see it from a technical perspective, right, people see the other side of it, they see how things look and how it makes them feel, and kind of marrying those two things together. Because that's what it's about at the end of the day. Right, we want to have people come into our presence online so they know about our books or they know about what we're working on, and then that's the way to do it and that's the way to help them find you. Because if you're showing up in a way that they you know the search engines can understand, that they can bring you those people that are looking for what it is that you do or what it is that you have, the kind of books that you're writing, or whatever that makes sense.
Speaker 1:Sure, that makes a lot of sense. So, like, from the author side of things, what do you think author like, where would be a good place where authors can start to improve that digital coherence aspect for themselves? Like, should they start with their social media first and then work their way back to their website, or should they start at their website, since that's their hub, and work their way outward?
Speaker 2:I would start with the website first and then go from the website to the places that they link out to. So from their website they're probably linking out to whatever social media that they're using. You know the places that they link out to. So from their website they're probably linking out to what are whatever social media that they're using. You know the places where they show up. Then look at those. Make sure they're referencing back where they're supposed to, and that you know some people have, like the link to bio page In addition to their website. We'll make sure that is linking back to the website. Make sure that all of those things are interconnected.
Speaker 1:So you can like connect all the dots between them. Yeah, yeah, yeah, I even when I was kind of going through this process myself for, like I think it was for my Chris Andrews thing it was like I had been just like I've been showing up on social media for a while now in a different way and it occurred to me like I was taking I think it was my TikTok. It was just one of the one of my social sites where, like I kept saying link in bio, link in bio, and it was just going to my website instead of my link tree, where the link in bio in my brain was like my link tree and I was like, oh my gosh, I have to go back, I have to go fix that, like right now. But it's, it's that sort of thing right, where it's like you're saying link and bio and then it's going to the website and they're like where in the hell am I supposed to be finding this thing? Like what?
Speaker 2:Yeah, yeah, because those pages are really meant to give people like a menu to choose from, and our websites aren't always that. When you go like, maybe, to the homepage, they're not as concise.
Speaker 1:And they definitely didn't have like my three chapter sample that I was trying to send it to. That's for sure.
Speaker 2:Exactly, yeah, exactly, exactly, and that's that's. That's the thing that gets missed. And because we're juggling all of these different pieces and so many different things, you know at one time and then you know you've add into it oh well, I just had a launch of a new book and or I have this thing going on or this event or whatever, and then you don't go back and look at it for a while because you've gotten busy, and I think that's that's the importance of something you know. Put it down on your calendar and go and check this stuff periodically because you don't want to.
Speaker 2:You know, know you already do all this work to to create this content and put it out there.
Speaker 1:Make sure it's working for you yeah, do you have a recommended schedule that you you would typically go through and audit your sites to see how it works?
Speaker 2:yeah, I don't. It's not something I think you have to do like every month, but I think if you do it, every quarter at at least, and if you're busier, maybe more frequently. You know, I think everybody's going to have to find their their cadence for that, but I would say quarterly at least, just because you know, depending on if okay for authors if you're, if you're releasing stuff and you're doing maybe rapid release or something like that, you may want to look more frequently right, because what you're doing and what you're promoting and all that's going to change. So those links, those links may be changing and you know you want to make sure that that what you're promoting is leading somewhere right, yeah, otherwise the readers are going to be a little bit like what is this lady or this guy talking about?
Speaker 2:this does not make sense yeah, yeah, I mean I I gave um in the book, I gave an example of this um. So I I had a, a product that I was using in the kitchen, you know, to make you know a recipe or whatever, and they were like, oh, for more recipes, here's a little qr code. I'm like, oh, okay, cool, let me go check it out. So you know, I hit it on my phone and it went to a page that was just like a 404, nothing, just a page that said this isn't found and you're like, okay, it's in this book it was printed on the back of this packet of stuff, you know, for a recipe.
Speaker 1:Oh yeah.
Speaker 2:What the heck. Every single one of the products that was on that shelf led nowhere. It was like, yeah, recipes not for you.
Speaker 1:No, that's weird. I, when I was reading um, and that's not just just something like that I, when I was reading becoming I think it's becoming supernatural by Joe Dispenza yeah, that couple of links in the book where it was like go here to get this free something or other. I think it was a meditation. And you go there and it's like it doesn't exist.
Speaker 2:And then you go to his site to dig around and it doesn't exist and it's like it doesn't no, but he redid his site here recently and completely redid the whole shopping cart and everything. So I know what you mean. But see, that's the kind of thing. And then that's the kind of thing that doing an audit would show you, because you can find those broken links and then you can do something with them to make sure that they end up where you want them to.
Speaker 1:How do you do that? Like, just like, specifically, like do you go into, like each page and just click all the links out, or like if they wanted to do an audit the right way, like how does that look? What does that look like?
Speaker 2:The way I do it. I use a tool called Screaming Frog and it's a crawler that can go and crawl your website. It'll crawl all of the links on the website.
Speaker 2:It'll follow them, you know and give you a list so you get these reports of these links are broken. These are external links. Were they okay? It'll give you the status of them. There's a lot that goes on behind the scenes with like status codes and stuff like that that tell you was this link okay? Was this link, you know, broken? Did it end up somewhere? You know all of those kinds of things so you can get a list of the ones that are messed up and then decide what to do with them. It's like either you need to put something back, so that it shows up there or yeah, right, or you can redirect it.
Speaker 2:You know, redirect it, that's a little technical, but you can redirect it to someplace else, so you can go. Well, this isn't here anymore, so it's over here now. And you know, all of that takes place where people don't see it. They just end up in the right place, right, so they don't see all that. It happens behind the scenes.
Speaker 1:That makes life a little easier, because I was literally envisioning, like you, having to go onto your page and like, click off and do other things. That makes more sense now, lisa.
Speaker 2:Oh my God, We'd be here forever if we did that Right be here forever if we did that right.
Speaker 1:I was like, oh my gosh. I think I think back just to like my podcast pages for author revolution here. I'm like there's a lot of links on every single one of those pages.
Speaker 2:Oh my god, that'd be a lot yeah, well, the tool like this you can get all of that. I mean, you can get into a spreadsheet format and then you can look at it all and decide what to do with it and um, yeah, it's, it's a lot of fun to see.
Speaker 1:Those reports Just goes to show you my brain is not fully coherent when it comes to audits. Whoops, I think they're a lot of fun.
Speaker 2:Yeah To me, yeah, yeah to me. They're like doing an audit, like on something on a website or on you know somebody's entire ecosystem or whatever. It's kind of like digging for treasure because you don't know what you're going to uncover. And it's kind of amazing the things that you can find that can be addressed or fixed or improved upon. Oh sure, yeah, from that. That's really cool.
Speaker 2:There's a lot of things you can do with it, and it's kind of surprising, kind of surprising, yeah, yeah, yeah, you never know, no two are alike that does not surprise me at all.
Speaker 1:So does that crawler do the social sites as well? Does it do that like the whole spectrum, if you point it toward?
Speaker 2:it. They don't like you to crawl their stuff. So you you may be able to get a little bit of um stuff, but no, not so much, because I mean, think about facebook you have to be logged in, so if it's something like that, it's it's a little more difficult to get that information from.
Speaker 1:So for those you're probably going to be, you know, laying some eyeballs on it, gotcha okay, and so that is going to be, you know, laying some eyeballs on it, gotcha, okay, and so that is going to be more hate, like hands, hands down, whatever.
Speaker 2:Yeah, I mean you're, you're probably going to have to go and, like you know, look at it yourself, but in those cases you know you're, you're looking at the link in your bio and you know your profile. It's not necessarily every post that you've ever posted, and you wouldn't go back and look at all the stuff you posted on, you know, facebook like a million years ago. I mean, okay, you know. I mean those things get buried. Social media is like ephemeral it just it's there for a minute and then right on to something else.
Speaker 1:So yeah, yeah, and if someone's digging back to you know 2008's post, then they got. They got nothing more important to do with their time.
Speaker 2:They can go find whatever that link was supposed to be yeah, well, I mean you know you can look at your google analytics and look for things that are 404 there and, and you know, see what shows up on that report as being something that was a broken thing, and you know they would show up there. So I mean there's other ways to get at that. Google Search Console has some of that information too, so you can get a really good picture of what's happening there. Good picture of what's happening there. Search Console is really great because you can see how Google sees your site and it'll give you like a report that's sort of broken down by the different issues, and so you can kind of dig into those things as well. Yeah, we use a lot of different tools to form a picture of the stuff.
Speaker 1:Sure, that makes total sense. Do you have anything that like tops your list, where it's like common mistakes that authors typically make with their online presence?
Speaker 2:Oh yeah, disjointed navigation and this isn't. I don't take this wrong, please, but I think a lot of people build websites that have never built a website and there's just they'll have like orphan pages that aren't linked to anywhere, they're not in their navigation, that kind of thing, and it's like, well, you've got the page there, but if you don't have a link to it, how are people going to find it? The search engines can't find it either, because you know, hey, they follow the links, right, right.
Speaker 2:So, that kind of thing, or just like broken links, things that don't all hook up, where you don't link back to like your main property, which would be your website, obviously. I mean that's your hub. That's your hub for everything and all of the rest you know connects off of that. It's like constellations, you know you have all of those things together connected, kind of make the picture. So make sure those connections work right.
Speaker 1:Well, I'm just even thinking about that three-chapter sample that I just mentioned, where it's like should we as authors then be because to me that's kind of like its own little orphan page out in the middle of like book funnel landia, you know what I mean. Like do we? Do we then tie that into like our books page? Have have some way to be able to bring it over? Like what's the best practice there to be able to connect some of those pieces that we would like want our readers to find if they could find it more organically?
Speaker 2:yeah, because that's something you could link to from your website. Okay and yeah, and ideally you would have a profile related to that over there that would link back to your website as well. So then you have. You know, it's self-referential that they're both linking to each other.
Speaker 1:Yeah, yeah yeah, that makes sense and I'm pretty sure that that does happen. On book funnel side, it just depends on if it's literally just that books page. I don't know how that works I'd have to go back and look at how the book funnel landing pages are. But I know that there are ways to be able to create like an author type page and then it links back over to your site too. So it's like oh, I just you, I just you got me thinking like oh yeah, I didn't think about how to, how to bring those two together, or anything like that. That's interesting.
Speaker 2:Well, there's some interesting code that you can add to your website. Now, how you do that would depend on how you built your website. You know what I mean. Like, wordpress has plugins for this and you know. So how you do it is going to depend on what you have. But there's a schema markup, it's code that goes behind the scenes of your page, and there's one that's called same as, and basically what that does is that you can list your website and you can list all of your social profiles. You can list your your book funnel, you can list your author page over on amazon, you can list it on goodreads all of those things saying this is all the same as this person is the same as this, this, this this this this, yeah, that makes sense so, and anywhere you write, say you write online, say you get published, you know, on one of the news websites or something like that medium or something like that so you could have that in there as well.
Speaker 2:So all of those things tell it that you know these are the same as so this is the same person does shopify.
Speaker 1:Have something like that too, because, like I have a shopify store, that's my main store for, like my carissa andrews site, but then like even the, the rom-com even though I have a WordPress site for that it it still ends up over at my other one.
Speaker 2:Shopify has Yoast right. I'm not sure, actually. I think they do. Yeah, but an SEO plugin would be where you would, where you would look for that. You can also do it like from scratch, and there's tools and stuff to do that, because you could just do it and then copy and paste it into the html of your page. But, um, that's not the easiest way, obviously, right, right, yeah, nobody wants to mess around with code, so yeah now.
Speaker 1:Now we can help it. That would not be my my first go-to. I'm feeling no no no, but it works.
Speaker 2:It works. I mean, you can do that and that's another way to help, um, help them figure out those connections, right, that's something that just is behind the scenes and, um, the crawlers all eat that up. They like that. I mean, it makes sense to them, right, everything's labeled. It's like, oh, all this is labeled and it all makes sense, and here it is in a nice little package tied up in a bow.
Speaker 1:Yeah, well, and it does make sense. It makes things easy not only for people who are navigating to your stuff, but it would make sense that the crawlers and the search engines and their AIs would like that process, because it would just be, like you said, coherent it would all make sense.
Speaker 2:It's another way you can kind of have a little bit of control over what you're signaling to them. It's just another way for you to show them. And why wouldn't you want to show them what you want them to see and not leave it up to them? Because I mean AI, like I said, it's not perfect, and Google is also. I don't know if you've noticed. They're showing AI overviews and search a lot now. So if you go on to Google and search for just about anything, there'll be an AI overview that's generated for you in that moment.
Speaker 2:Yeah, and they're doing that more and more so that's interesting.
Speaker 1:Yeah, I think Bing's been doing that as well. Where they've been doing that, where it's just like it pops up and populates on the side. That's really interesting. Do you use when you're, when you're creating your coherence with your messaging and everything that you're putting together obviously not necessarily with branding, but like with the word part of it? Do you use, like ChatGPT, to say, hey, I'm trying to build coherence with how, how I'm speaking, help me to do that. Like, how would authors or could authors use chat to BT, for instance, to be able to be more coherent online?
Speaker 2:I think so. Yeah, I use it to help me outline things all the time, um, or to help me, like, rewrite things so that, so that it makes more sense or that it's closer to the way that I talk or you know the way that I write, yep, so yeah, yeah, okay.
Speaker 1:Yeah, cause it. To me it seems like it would be really helpful to be able to have that kind of like.
Speaker 2:You could be even able to ask questions like what would you need for me to build some sort of a coherent strategy across our social media or across our like online presence or whatever, and maybe it would even give some tools as well to help us, in addition, obviously, to your book well, yeah, so like if you've, if you say you've done a crawl, the screaming frog and you've got, you've got the, you know the results of that and comes back and gives you some spreadsheets and stuff and you can feed those in and ask for them to be analyzed and to get you know input on what you should do with those things.
Speaker 2:Like, okay, say, you have some, a bunch of error pages. Well, what should I do with these? Give me recommendations on on how to address these. And you know if, if you've given it enough information and it has, you know, your, your data for your website, and then it has the the data that's like for the broken things it can actually tell you, hey, yeah, this page is broken. Now you maybe want to redirect it over here instead, and and you can do that. But it's kind of neat to be able to put that in and get a list back and then just you know, go take care of it. Yeah, right, right, that's really neat.
Speaker 1:I love the way that AI has changed how we can operate our businesses, like we've been obviously doing this for a long time, and so to bring it, to bring AI in from like our side of the spectrum of it as well, has been so revolutionary. Because it does make things more coherent. Because, number one, you can do it faster, so it's almost like you're batching it and so your brain is in it. You're focused on what's happening and you can be more consistent that way.
Speaker 1:But then just yeah, it's just like having someone to bounce those ideas off of, and then it's like this expert to that can give you information and help you to you know, craft. Whatever it is you need to craft. It's just. It's been super interesting to me yeah, I used um notebook lm.
Speaker 2:Last week they came out with a it's basically it'll create, create like an audio podcast sort of um thing. So I was like, well, you know, I'm curious. So I gave it the manuscript of the book and I'm like, okay, you don't get any. You don't get any, say in this, it's just a button and then it creates it for you. But what it comes back with is a podcast with back and forth between two people discussing the content based on, you know, whatever document you uploaded. So, yeah, oh, interesting and it.
Speaker 2:It was really very cool. It was like crazy. It's like these sound like actual people, you know, yeah, and they were talking about the different concepts that were in the book and going back and forth about you know different things and talking about all of the you know the topics. It's like huh, now, obviously, if you were going to use this somewhere, I mean right now, it's kind of a novelty, right, and yeah, you know, you could throw it like an article or a blog post or whatever, and and it would do the same thing, but you don't have any control over it. You know, you can't, you can't tweak it, you can't tell it. Hey, I, I want this to be just one person talking. It's just a little black box and it spits out what you get.
Speaker 2:So, um, because if you're going to use this for yourself. I I mean, obviously you could do something like that with what like 11 labs probably, but this is doing all the summary and creating a conversation like on the fly. That's super interesting. I think it'd be cool if, you know, you had a little bit more control over it. Maybe could you know, specify things a little bit. It's not giving you anything else, it's just going off of the one document. So it's not like I could say, hey, do this for chapter you know three or something. Okay, that would be kind of fun if you could break it down like that.
Speaker 1:So well, wouldn't, wouldn't you be able to just upload chapter three and that's it?
Speaker 2:and then, yeah, exactly yeah, okay, yeah, yeah, but it won't listen to you and you can't tell it to go and do that.
Speaker 1:It's going to take a whole year, but yeah, it was really Of iterations, that's neat, yeah, but it was.
Speaker 2:it was really cool and it'll do some other. It does a bunch of other things too, like summarizing and if you wanted to create a study guide or you know stuff like that. But yeah, so I it's been a lot of fun playing with these tools to see what they can do.
Speaker 1:Yeah for sure. Well, I would think too that, like once you start to create a brand strategy like I'm just thinking as an author like once you know what your strategy is, once you know what you're looking for too you know, having AI on your side and it knows what your brand strategy is your digital coherence looks like now. It can help you in the future creating anything new so that it's more coherent going forward as well. Right, so you can train your custom GPTs to understand what your coherence looks like.
Speaker 2:Yeah, I think so, and it's great for planning out things like that, because you can give it the gist of what you're trying to do and and it can take all of the you know, the bigger picture things that you've given it and tie them all together.
Speaker 1:Yeah, I really wish that AI existed before I started working on courses, like when I first started author revolution.
Speaker 1:I didn't know what the heck I was trying to say. I just knew that there was stuff I wanted to teach and, like over the years, I've created all these parts and pieces and it's only now that it's starting to make sense in my brain as to how I'm going to relay it coherently, and it's like I wish I would have had that tool to be able to be like. You know what am I trying to create here? Like what is this like? To be able to bounce the ideas off of it. But it's funny that, like it's taken such a long time for I think it's come full circles, you know, for to for us to understand how we're trying to show up and what we're trying to do with people who are coming into it now and who are just starting as authors or who are just entering the entrepreneurial world, whatever it's like they have such a leg up in my mind on how they can be more coherent right off the bat, you know.
Speaker 2:Yeah, yeah, it's pretty amazing. You think about that because these tools weren't here just a few years ago, not, yeah, and they're. They're growing by leaps and bounds and they're getting better and better and better.
Speaker 1:Oh yeah for sure.
Speaker 1:Yeah, yeah, I think back to when I even first started and, like chat, would you know, hallucinate often, and it's very rare now that I see a hallucination happen through my, my outputs that I'm trying to get it to do, or if I'm having it work on, you know, like there's no more glue on pizza, like there's not.
Speaker 1:There's not that sort of thing. It's you know what I mean. It's it's so much better than it was and I'm just like wow, that I mean the, the amount of information it can handle now is like the context windows are so great, and so it makes sense in my brain, like the way that they're incorporating it into the search engines and how that's all integrating. It makes sense that having the digital coherence like you've talked about it's going to be so important, because not only are you creating it on your end with perhaps a large language model or doing it in your own way, whatever, but it's like the search engines are going to be looking more for that and it's going to, like you said, they're going to be wanting to see the sites that are the most relevant and coherent and are going to help the you know, the searcher, I guess, looking for whatever it is that they're looking for.
Speaker 2:Yeah, definitely, definitely. I mean Google's got a whole update. That's been about, you know, helpful content, and having everything together. Together is a way to demonstrate that, right, right.
Speaker 1:So, as an author, this one just popped in my head. Let's say I want to attract paranormal fantasy readers. What would be the most important part of digital coherence in that regard? Should authors be creating blogs so that there is more content for the site to be able to adhere to their stuff? What is the best play there?
Speaker 2:adhere that to their stuff, like what? What is the best play there? I think I mean for SEO, for things to be found online, it has to be somewhere. So having that content somewhere on your site, I think, is important. Is it a blog? It might be. It can be on your book pages, it could be excerpts of I know the things that you've written, could be you talking about your characters, any of those things, but it doesn't necessarily have to be just on your website anymore. Now you know we're looking at, you know the broader picture with everything else of the other places where you exist. But the thing is, is the content has to be there somewhere? And so you know the blog thing, yes, I mean, if you want it to be found on your website, it's going to have to be on your website somewhere. But does it still prioritize, like the new stuff.
Speaker 1:Do you think like it? The search engines are going to prioritize more recent type posts, or does that not matter?
Speaker 2:No, I think it does matter. Some things are more evergreen than others, meaning you know they're not as time based News. Things are going to be more sensitive to that. I'm thinking that from the standpoint of paranormal romance type books, that time thing is maybe not, you know, not the same thing, because you've had people finding, finding an author you don't know when they're gonna, you know, find you. They can find you now, or they can find you in a few years, but the books are still going to be relevant, you know, yep, yeah.
Speaker 1:Yeah, yeah, interesting. Yeah, because I've always wondered about that, like I. When I first started writing it was way back before I even published I was blogging. Blogging first and that was. That was such a fun place to be, but it was more when I think back to it. It was more for my fellow writers and I. So it was like we were. We were doing a lot of communication. A lot of other writers were coming over to my blog, I was going over to their blog. We were doing you know the fun meme type ones, to where the interviews are the ones where you're answering questions and then tag 15 other people and they have to do the same thing, whatever.
Speaker 1:It was a lot of fun, but I don't know that was really reader focused. It didn't bring a lot of readers necessarily over to to my site, and so it's like how do, how do authors craft their, their content so that it's pulling readers in instead of I don't know, because I like literally we started thinking like, once we get into that world of authorship, it's almost like we can't see the world again as a reader for a while. It's like we're so engrossed in just the writing part of it that it's like readership has like vanished. Like you don't a reader. What's that? Like, what do readers care about anymore? I don't know, Until you finally circle back around.
Speaker 2:You know, I think, okay, if you think about somebody discovering you, they may not discover you that way from like a blog necessarily, but so you have to think about where they're at and how they would discover you over there. So that makes things like Goodreads or you know your, your author page over, know on amazon, all of those things a little bit more important, because I mean, that's kind of how I don't know I can't tell you how many you know authors I've come across by looking at somebody that I already read and and then you know there's something that's related and it's like oh, oh, check that out, you know, yeah. So yeah, a blog by itself you have to almost reverse engineer, like how you.
Speaker 1:I mean I know they say not to market your books, just the way that you would want to see things, because like you don't yeah you're not the only way.
Speaker 1:The way that you purchase things is not the only way others purchase things. But like um, I think about, you know, tiktoks or whatever, like people are often finding recommendations there. So would it be smart to almost craft content that is, I guess, seo friendly for the, the different sites? Thinking back to like how a reader would then want to find that post and then have it link out to your stuff.
Speaker 2:Yeah, yeah, yeah, I think you have to. You have to know where your readers are going to be, and that just goes back to marketing in general. I mean, you have to be where your people are you know you have to show up where they're at.
Speaker 2:You know that's. And right now, you know what TikTok, I guess, is one you know, and you get to think about Instagram and you have to, you know, and for like a nonfiction book, I'm thinking about LinkedIn. You know you have to be putting content in those places and that's why you want to have all those links that come right back to you.
Speaker 1:So everything's tied together and yeah, yeah, so that when it does take off it's like all it's all connected and so it's.
Speaker 2:It's not broken to the extent where they're like oh my God, everyone wants this book and no one knows how to freaking get it. It's like ah yeah, exactly it's about. It's about reducing that friction between those things so that you know it all kind of flows together.
Speaker 1:That sense, I like that. So if someone wanted to start building their coherence through their, their stuff right now, like if an author wants to get it going, what would you recommend? Is like the good first step is it the audit? Is it just like getting their mindset wrapped around it like what is, what should they start with?
Speaker 2:yeah, an audit, I think. Maybe sit down and make a list of the places where you show up regularly and then go and look at them, just lay eyes on them and look at them, look at the links, make sure everything works, make sure it goes where you expect it to. It doesn't have to be a big technical thing, I mean it can be as simple Just sit down with a list and then work your way through them. Sit down with a list and and then work your way through them. I know you know it can be a lot more complicated depending on you know how long you've been at it and you know what all you have. But that's the simplest way to do it to just take a look at it and make sure everything's working the way it's intended to and then, if it's not, fix it well yeah, ideally, or at least you know so that you know you have to fix it at some point.
Speaker 2:Yeah, yeah, yeah it's just applying those things and it's the kind of thing that you know gets left by the wayside a lot of times just because we get busy and or, like you said, you know you get into writer mode and you're like that's what you're focused on, so you're not're not like thinking about, you know, because we wear all these different hats, right?
Speaker 1:I know, right, I was just thinking about like I I still have to reach out to book vault to try to figure out, like how to get my um the shipping costs right because like literally, since they they had that uk only store and then they ended up shifting and having the us distribution as well, it's like my shipping is like wonky on my store and it's like it's been on my list to go contact them forever to fix that part to reduce friction for my readers, and it's like I still haven't done that. Oh my gosh, like what?
Speaker 2:And so it's like they're like they're literally are so many things, so many hats we're wearing and sometimes we know there are things that we have to fix, but they get left by the wayside because we just don't put them as a priority. Yeah, I mean, and that's like think about your social media profiles. Have you updated it, you know, recently? Because sometimes you see them and you're like, oh, that's really out of date. But it's, it's real simple. Just go look at it, look at it. Is it aligned with what you're doing, right?
Speaker 1:now you know debut novelist and you've actually got 40 books under your belt at this point, like oops, I probably should update right, yeah, yeah, it's like no, no you debuted a long time ago, right. I'm sure that's happened too. It's like, oh dang, like whoops, that's funny, oh gosh, okay. So, lisa, where can my audience go to find out more about you, to get your book and then, like, learn about all the things that you do?
Speaker 2:My writer's website is lisabrowncom and all my books are over there, and my business website is beunlimitedcom. It's just the letter B, the word unlimited.
Speaker 1:I love that. That's so good. Well, lisa, thank you so much for coming in here talking to us about digital coherence. It's been like something you and I have discussed, obviously for a while now, but it's been so fascinating to wrap my head around and I love the concept and I think it's just going to help people revolutionize the way that they show up online. So thank you for being here.
Speaker 2:Well, thank you for having me.
Speaker 1:It was fun, Of course of course, guys, I told you Lisa knows her stuff and she's been in the process of evolving this digital coherence concept for the past year. Like she, it all kind of came together about the same time. I was doing a lot of shifts myself for Author Revolution and it's been super cool to see how she's been merging this aspect of things into her business, while I've been merging the energetic coherence side of things into mine, and it's just been so much fun to like wrap my head around how these two businesses have kind of evolved and how they support one another in cool and unique ways. So if you're interested in learning more about Lisa, learning about all that she does, or want to get access to any of the resources that she talked about in this particular podcast episode, head over to AuthorRevolutionorg. Forward slash 260. I'll make sure everything is listed right there for you and just know that, like, this is an evolving landscape and Lisa is one of the people who are on the cutting edge of it. She is the person who's coined digital coherenceence and I cannot wait to see how this evolves Now, as an author herself. This is something that she's tying to everything that she's doing, like she's a sci-fi author who also writes nonfiction, and so she's doing this for her own books. She's doing this for her own author career as well, as I'm implementing it for mine. So it's revolutionizing the way that we're showing up online, the way that we are doing what we're doing when it comes to our websites and our social media. I mean, it's just some powerful stuff. So I encourage you to check her out, get her book, make sure that you go through the resources in there. It's going to help you out a lot.
Speaker 1:Okay now, with that said, I have to mention that, as this podcast episode airs, it is in the middle of my pre-launch for Write your Realities Kickstarter. I finally pulled the trigger. Yes, that's right, I finally pulled the trigger. It's on its way to gaining enough supporters. Once I reached the 25 to 50 supporters that Anthea Sharp recommends yes, I do read other people's books because I need to know how to do this properly Once I reach that milestone, I'm going to be kicking it live, and so it's going to be going live here sometime in November, ideally probably after AuthorNation, because there's a lot that's going on. I'm preparing for a lot of things, and when I'm at AuthorNation, it's probably going to be go time when it comes to getting more people involved into the Kickstarter waitlist. So more than likely, if I had to guess, it's going to go live on the 18th of November. But don't quote me on it because I might just go guess what. We're in the middle of AuthorNation and I'm going to make a big announcement and do it, so you just don't know. I could just surprise you that way. So if you are interested in getting on the waitlist or being the first to know when the doors open for this particular Kickstarter, head over to authorrevolutionorg forward slash Kickstarter. It will direct you to the wait page and then, once the Kickstarter goes live, it will also direct you right to the Kickstarter. So check that out, make sure that you are perusing.
Speaker 1:I have some incredible backer rewards, add-ons, stretch goals, all the things, and it has been so much fun to build. I kid you not. Now it's been kind of funny because this past week I've been sick. Well, I've actually been sick longer than that. I got a little bit of a cold from my daughter bringing my daughter to the urgent care. She had some sort of cold too, and I ended up getting bronchitis. So here I am. I'm starting to feel a little bit better, but luckily, the bronchitis didn't really affect my brain. It affected my ability to speak and affected my ability to have like coherent conversations on zoom meetings. However, my brain was fine, so I was able to get the Kickstarter all up and running and I just I love it so much. It's going to be so much fun to do Now.
Speaker 1:It also includes a 2025 revised and updated edition of Right Frame of Mind. So if you've had access to that book before, I'm in the process right now of revising it for 2025. I'm putting out a new cover, so I'll be unpublishing the old version, getting the new version ready to go. It will only be available through the Kickstarter for a limited period of time and then, obviously, once the Kickstarter is done, it'll start going out everywhere. But just know that, like there's some cool stuff that's happening, the branding for Author Revolution is changing, so the new book covers are reflective of that. Head over to AuthorRevolutionorg just to see what that looks like too, because the website's been revised.
Speaker 1:I am going all in guys with how I want to show up for you. So if you're a neurodivergent author, if you are an author who has been struggling with manifestation and it hasn't been working for you. If you are an author who wants to try manifestation but you're not sure if it's going to work for you, or if you're just at your breaking point and you're so done with all the hustle and grind of the indie sphere, this is going to be your hub. This is the place I want you to come to, because I am here to support you. I have been where you are. I am done being in that hustle, grind culture for good, and I am teaching authors how to create their author career from a place of true alignment, sustainability and energetic alignment first. So check out authorrevolutionorg to see what I mean. Otherwise, check out the Kickstarter.
Speaker 1:I can't wait to see what you think of this thing. It's going to be so much fun to deliver all these goodies and I can't wait to see what you guys think. All right, in the meantime, I'm off to AuthorNation. The podcast episodes will be coming out per usual, but if you want to see live updates as to what's happening at AuthorNation, make sure to check out my Instagram or TikTok. I'll be posting stories throughout the time period so that you can kind of see what we're up to. All right, guys, have a wonderful rest of your week. Enjoy the rest of your week. Enjoy the rest of this month. I'm going to be around, but I will be accessing things a little bit more remotely than normal. All right, do what you do, go forth and start your author revolution. Thank you,
